Beautiful Shadow Launch Plan

Pre-Launch in utero

• Review copies: labels, promo companies, peers, music publishers, music supervisors
• CD Art
• CD on Web for fans, e-mail marketing campaign
• Video development
• Website updates: bluetreemusic.com
• Conferences: SXSW (March '04), NEMO (Fall '04)
• Band photos

Launch a child is born

• The Story
• Press/Promo Tour
• Press Release/Announcement
• CD Release Party
• Web Updates:  bluetreemusic.com, iTunes, iuma.com?

Post-Launch grow and bloom, grow and bloom...

• Radio promo
• Register songs with BMI
• Shows/tour
• Web marketing - street team
• E-mail campaigns -- web documentary, lyric book, video